Issue - decisions

Tourism Strategy

10/03/2023 - Tourism Strategy

RESOLVED that Cabinet: -

(a)             approve the adoption of the Tourism Strategy; and

(b)            Delegate to relevant Director for the Destination Service the further collaboration, development and implementation of a detailed delivery plan with the Destination Management Board

Voting: Unanimous

Portfolio Holder: Tourism, Culture and Vibrant Places


Supporting the Big Plan:

  • Supporting investment in Iconic Cityscape:

Bournemouth International Centre reinvestment;

Bournemouth Arc

  • Investment in the Seafront programme
  • Poole centre rejuvenation
  • Infrastructure: Transforming Travel & Smart Places programmes

Bournemouth Airport

Supporting the Corporate Strategy:

  • by working toward a Sustainable Environment: Ensure sustainability underpins all of our policies; Protect and enhance our outstanding environment;

Support developing an eco-friendly and active transport network; Maximise access to our high-quality parks and open spaces

  • Working toward a Dynamic Place: Revitalise and reinvent our high streets and local centres; Create a sustainable, vibrant and inclusive economy; Increase productivity through skills development; supporting development sustainable infrastructure; supporting creation of a 21st century digital infrastructure
  • Working toward Connected Communities: strengthen the cultural identity of our towns and places;
  • Working toward Brighter Futures: Enable access to high quality education

Supporting transformation of the tourism sector by reframing the Council’s role and support for Tourism, acting increasingly as an enabler rather than a deliverer of services, and develop a more commercial approach to activities undertaken directly by the Council.