Issue details

Tourism Strategy

This report brings forward for adoption the first ‘whole place’ Tourism Strategy for the BCP region. Developed in collaboration with the Destination Management Board it sets out a clear set of priority actions and outcomes for the development of the tourism offer over the next 5 years.
The Tourism Strategy responds to significant supply and demand side changes across the visitor economy in recent years, accelerated by the impacts of Brexit, the Pandemic and the challenges around cost of living and inflation.
The strategy sets out a new approach to delivery by the tourism industry and enabled by the Council. It establishes a strong vision and actions to deliver long term growth in a core industry with an international award-winning reputation and demonstrates the Council’s ongoing commitment to tourism.

Decision type: Non-key

Decision status: Recommendations Approved

Wards affected: (All Wards);

Notice of proposed decision first published: 07/02/2023

Decision due: 8 Mar 2023 by Cabinet

Lead member: Portfolio Holder for Tourism, Culture and Vibrant Places (to 23/05/2023)

Lead director: Chief Operations Officer

Contact: Andrew Emery, Resort Development and Strategic Planning Manager - Tourism Email:

Consultation process

Consultation has been undertaken through the development of this report in the period Oct '22 to Jan '23


Consultation with the Tourism industry, via Destination Management Board, BIDs and BAHA trade groups.


Agenda items


  • Tourism Strategy